Sorting is the smallest number in your whole operation. At a cent a photo or less, a full trackday costs about what one or two gallery sales bring in, and it deletes the 6–8 hours of hand-sorting that used to eat your evening. You don't pay for a tool; you pay for your night back, and for selling while the riders are still buzzing. And your first event is on us, so you can prove it on your own photos before paying a cent.
RaceLabs sorts race photos by rider, pay-as-you-go, from €0.01 a photo and dropping to €0.004 as your volume grows. A typical trackday, three to five thousand frames, sorts for roughly €30 to €50. That's recovered by one or two gallery sales, it's next to nothing against a day's revenue, and it hands back the 6–8 hours you used to lose dragging photos into folders. The question was never "is it cheap." It's "what is a lost evening, and a slower sale, costing you instead?"
Not a per-seat licence, not a monthly minimum. Here's the entire cost to sort an event, shown at both ends of the scale, so you can see where you'll land.
| Event | Photos | Entry · €0.01 | Volume · €0.004 |
|---|---|---|---|
| Club trackdayhalf day | 3,000 | €30 | €12 |
| Busy single dayfull programme | 5,000 | €50 | €20 |
| Race weekendmulti-class | 8,000 | €80 | €32 |
| 3-day nationalthe big one | 12,000 | €120 | €48 |
Your real cost lands between these columns, small events near €0.01, larger ones sliding toward €0.004 as volume tiers kick in. And even the left-hand column is next to nothing against a day's sales: at a typical €20–€40 per-rider gallery, the whole sort is paid off in your first one to three customers.
Sorting a few thousand photos by hand is the 6–8 hours this deletes, every event. At any reasonable value of your time, ~€30–50 to skip a lost evening is easily worth it.
A per-rider gallery sells for roughly €20–€40. So one or two buyers cover the entire day's sort, and everything after is margin. You've paid the bill before your third customer checks out.
Sorted in minutes means you sell while the adrenaline's still hot, and same-day delivery converts far better than a gallery that lands next week. The price buys speed, and speed buys sales.
The real alternative isn't a cheaper tool, it's your nights, a slower delivery, and the riders who cooled off before you posted. A cent a photo is the cheapest way to never sort by hand again.
One scenario, named plainly: if you sort enormous volumes but sell very little, you're paying to organise frames nobody buys. A cent is small, but small times nothing-sold is still a leak.
Point the paid sort at the events, or even the sessions, you actually expect to sell. There's no subscription ticking on the shoots you skip and no per-seat licence to justify. You're spending on delivery, where the money is, and nowhere else. Used that way, the rate isn't a question; it's the smallest input in the whole business.
It's not what the sort costs. It's what the lost evening, and the slower sale, were costing you instead.
The actual math of this pageYour first event is free: sort a real day, see the galleries, count the hours you got back. The price will have answered itself.